Entrepreneurial Director of Marketing with over 20 years of creative design experience. Proudest professional achievement has been contributing to a start-up company that has become the #1 provider of soldier tents to the US Army for the past 4 years in a row; with +650K tents sold to date. A self-starter, who began as a department of one, and has gradually assembled a dream team of in-house and remote talent. Developed and executed a multi-channel digital marketing plan that has led to a current-year increase of $4M in B2B sales (+19% over last year) and $500K in B2C sales (+250% over last year).
Responsible for creating and implementing marketing strategies that raise brand recognition, increase B2B market share, and establish new B2C sales channels.
Provided digital marketing and design services to companies in need of external creative resources; specializing in start-up consumer product-based companies.
Led a start-up marketing team that supported franchisees with the sales training and marketing assets needed to sell emerging digital signage technologies.