Entrepreneurial Director of Marketing with over 20 years of creative design experience. Proudest professional achievement has been contributing to a start-up company that has become the #1 provider of soldier tents to the US Army for the past 4 years in a row; with 650K+ tents sold to date. A self-starter, who began as a marketing department of one, and has gradually assembled a dream team of in-house and remote talent. Developed and executed a multi-channel digital marketing plan that has led to a current year-end B2B sales total 20% higher than last year and a 280% D2C growth over the previous year.
Responsible for creating and implementing marketing strategies that raise brand recognition, increase B2B market share, and establish new B2C sales channels.
Provided digital marketing and design services to companies in need of external creative resources; specializing in start-up consumer product-based companies.
Led a start-up marketing team that supported franchisees with the sales training and marketing assets needed to sell emerging digital signage technologies.