ABOUT

ABOUT

MIKE HARVEY

EXECUTIVE SUMMARY

Entrepreneurial Director of Marketing with over 20 years of creative design experience. Proudest professional achievement has been contributing to a start-up company that has become the #1 provider of soldier tents to the US Army for the past 4 years in a row; with 650K+ tents sold to date. A self-starter, who began as a marketing department of one, and has gradually assembled a dream team of in-house and remote talent. Developed and executed a multi-channel digital marketing plan that has led to a current year-end total of $25M in B2B sales (19% over last year) and $500K in B2C sales (250% over last year).

DIRECTOR OF MARKETING, LITEFIGHTER | 2014 - PRESENT

Responsible for creating and implementing marketing strategies that raise brand recognition, increase B2B market share, and establish new B2C sales channels.

CREATIVE CONSULTANT, SELF EMPLOYED | 2009 - 2014

Provided digital marketing and design services to companies in need of external creative resources; specializing in start-up consumer product-based companies.

DIGITAL MARKETING MANAGER, UFG | 2006 - 2009

Led a start-up marketing team that supported franchisees with the sales training and marketing assets needed to sell emerging digital signage technologies.

YEARS OF EXPERIENCE

YEARS OF EXPERIENCE

20
CREATIVE
15
MARKETING
7
DIRECTING
SKILLS

SKILLS

BRAND DEVELOPMENT

SOCIAL MEDIA

MARKETING STRATEGY

ECOMMERCE

SEO + SEM + PAID ADVERTISING

CRM AUTOMATION

CREATIVE COLLATERAL

LEADERSHIP

PORTFOLIO

PORTFOLIO

HAPPY CLIENTS

HAPPY CLIENTS

CONTACT

CONTACT